Its meaning is simple, yet powerful…

everything you think…

everything you say…

and, everything you do…

has a direction…
which takes you…
towards or away…
from your goals.
You see, you can only move…
forward or backward…
you can only move…
north or south…
there is no standing still…
there is no staying the same…
there is no coasting, as…
everything you think, say and do…
compliments or comprises…
impresses or disappoints…
builds up or tears down…
turns on or turns off…
adds or subtracts…
nothing is neutral.

Everything – regardless of size or intent – has bottom-line consequences; therefore, everything counts.